When somebody asks you, how often do you email your list, what do you say?
Do you do it weekly? Monthly? Or maybe you don’t keep a schedule at all sending emails only on rare occasions?
Whatever your answer is, it probably isn’t “daily.”
But what if I told you that reaching out to your list every day (or at least Monday to Friday) is one of the BEST things you could do for your business right now.
Buckle up, because I’m about to give you 3 reasons to email your list daily and absolutely CRUSH your email marketing.
Firstly, let’s address some objections first.
1 People barely open your emails
Take a look at these stats:
In 2021 the average OPEN RATE is…. Whooping 18%
If you’re doing a GREAT job you might end up in mid 20s’.
If you do the math you’ll quickly realize that in the absolute BEST-CASE scenario, your message will be seen by every 4th person on your list.
A QUARTER of your audience!!
I think you’ll agree with me that if a person has only a 25% chance to see the email you send, you don’t have to worry too much about being “spammy.”
But hey, I know what you might be thinking: What about data suggesting that people unsubscribe because they’re annoyed with the flood of emails they receive?
Sure, that happens.
The problem isn’t the number of emails, it’s their quality.
Just think about it:
Would you unsubscribe from a newsletter that brings you brilliant, personalized ideas you can implement in your own life and make it better immediately?
It’s an entirely different story when the emails are boring and awfully generic. If you’re anything like me you’ve had your fill of dull spammy emails, and you get rid of them with lightspeed.
Now more than ever you should focus on making sure every piece of content you’re serving your audience is RELEVANT.
People are suffering from information overload and they cannot stand mediocre content anymore.
Rather than worrying about the frequency of your email set your efforts on making sure that you’re delivering value with every message you send.
Remember this: It’s never too much, it’s just too boring.
A fact to keep in mind is, that people who unsubscribe from lists ofter say that they would rather receive messages less often than quit them completely.
See? They really want to hear from you.
That’s why it’s even more important to build…
2 A relationship between you and your audience
What other platform offers you so much flexibility in communicating with your readers?
I’ll go as far as to say that email is the best channel that allows you to be proactive in interacting with your prospects.
And this relationship doesn’t have to revolve only around sales.
Email is the best tool you have to ACTUALLY talk with your audience. Understand their struggles, drives, and any questions they might have about your business.
Not every email must be heavily induced with calls to action.
Try asking your audience a question.
Think what would they like to hear more about.
You’ll be amazed by the results.
And, as a bonus, you’ll get enough topic ideas for the next few weeks.
Not to mention that having people actually respond to your emails does wonder for your sender score.
Speaking about technicalities.
Do you know what else you get from emailing your list DAILY?
3 Better tracking and tagging opportunities
If you’re in the e-commerce business I don’t have to explain to you what tagging is.
(If you’re not, it’s basically a way to better organize people on your list based on their common interests or actions they performed. It’s a great way to be more personal with every person on your list.)
What you might not know is that Google is going to ban 3rd party cookies.
What does it mean?
Very soon marketers will have to rely solely on the data they collected by themselves.
No more outside help.
If you’ll want to know something about your prospect, you’ll have to figure it out on your own.
Unless you do your homework NOW and properly tag your different channels, you’ll soon be left in the dark.
Knowing nothing about people who visit your website.
Doesn’t sound fun, right?
Tranquilo, there’s a super easy solution to avoid all that.
GET TO KNOW YOUR AUDIENCE!!!
Tag every part of your website.
And come back to thank me in a few years.
STILL NOT CONVINCED?
Okay, I get it.
The idea of sending emails every day may sound daunting.
Maybe you don’t want to lose the newsletter you’re running right now.
Then how about this tactic:
Simply send an email asking your audience whether they would like to opt-in to your new daily newsletter.
You don’t have to stop your old one.
Run them both and give people a choice.
Occasionally send a note to your weekly (or whatever it is) audience about the staff you’re talking about in your daily bulletin and add the option to subscribe.
If a person at any point decides that daily emails are too much, there’s always an option to go back to the weekly newsletter you’re still running.
Everybody ends up happy, you get to grow your business, and I get a new fan (yes, I’m talking about you).
If you are not sending your emails DAILY it’s about time to change that.
Barely a quarter of your audience sees any given message you send them, so there’s no reason NOT to email them more often.
If your content is helpful and entertaining no one will have anything about receiving it more often.
Don’t forget to properly tag your list, to keep the maximum level of personalization in your messages.
The more you know about your audience, the better you can communicate with it.